So, AOL has BUILD, a live interview series where today's biggest stars promote their latest projects. We're talking JLo, Mcconaughey, Denzel--people who go by a single name big. (Beyoncé better be next!) 

I rebranded BUILD with a cool downtown vibe to stand out from the stuffy Midtown interview circuits. And a hip brand voice to match.

I wanted to spread some much-needed kindness. So I created Kindhearted Cards, which features cute cards with messages of tolerance that kids can print out and give to their classmates on Valentine's Day. 

In 2017, AOL bought Yahoo and rebranded as Oath. As the lead writer on the rebrand, I created the brand voice and wrote much of the collateral.

With 1 billion+ consumers and 50+ brands, it was a massive undertaking.

Just in case you couldn't picture yourself behind the supple, hand-sewn steering wheel of a Land Rover, this digital campaign literally puts you in the driver's seat.

You can then explore the rigorous inspection program each vehicle undergoes to earn the distinction of a Certified Pre-Owned Land Rover. 

Print entry for the Cannes Young Lion contest. No Sarah McLaughan sob story here. We encouraged people to donate to the Jack & Jill Late Stage Cancer Foundation by focusing on building meaningful experiences and lifelong memories.

At Wunderman, we played into the competitive spirit of a gamer by promising early access to the hot new launches. It’s also the only time I’ll get to say noob in my professional writing career.

I was the lead writer for Wunderman's My Coke Rewards account, which is a loyalty program with 23 million members. We focused the program on interaction and people's passions. I crafted the brand voice and all partnership activations.