Ya know that effortlessly cool friend? The one who scores the latest sneakers, finds the restaurants before they get trendy and makes the most epic playlists. That’s the BUILD voice.
See what the hype's about. Check out this video I storyboarded and pulled the clips for.
BUILD is fresh alternative to the usual New York talk shows. This out of home campaign brought tourists in on the action.
BUILD had an epic launch party, complete with a 12-piece band, a huge audience, and a proclamation from the Mayor of New York City.
