STYLEGUIDE
A new brand voice was key to a fresh start. I wrote the styleguide, over many months and plenty of feedback from company leadership. The challenge? Determining what to include when distilling a complex house of brands into concise guidelines.
WEBSITE
As the lead writer on the rebrand, I created the content strategy for the Oath website, focusing on how to logically group the plethora of information about Oath, its tech offerings, and its brands. I also wrote the content, and managed two other writers.
As the first experience on the site, the navigation bar is an interactive way to show both the scale and personalization of Oath's audiences.
This navigation allows Oath to highlight what makes each individual brand unique, and how they contribute to the house of brands as a whole.
